Dragons' Den Analysis

Despite being a dramatic and high pressure spell in the Den, the Magnetic Connection Company did take away some very positive messages.

Peter Jones and Deborah Meaden chose not to invest because the company had already received first round funding. This funding has paid for three patent applications as well as countless development prototypes, testing and business development.

Duncan Bannatyne was sceptical of the safety case. The magnetic force is balanced so that the bulb has good electrical contact, remains securely retained by the fitting and is removable by all members of society. A door slamming or someone striking the bulb by accident will not cause the bulb to fall out. Applying large forces to any light fitting is extremely dangerous, and risks the bulb remaining broken and electrically live in the socket. No-one would realistically hit a bulb with such force. It is advantageous that the magnetic light fitting may release the bulb from the fitting.

Theo Paphitis had some suggested improvements for the magnetic light fitting design.

James Caan believed in the product and the business case.

He stated that the product pricing strategy and financial projections were realistic and that the magnetic light fitting had a significant global market. For this reason he made an offer for an investment of £82,500, half the amount requested. Sadly Dragons' Den rules prohibit any negotiation of the investment sum.

Since the broadcast we have received interest from companies wishing to work with us and messages of support from viewers. We look forward to hearing any more thoughts and feedback from people watching the pitch on the Dragons' Den.

Find out more about Dragons' Den at the BBC Dragons' Den website, or go straight to a videoclip of the pitch here.